Papers

1. Manganari, E., Siomkos, G., and Vrechopoulos, A. (2013) Perceived Consumer Navigational Control in Travel Websites, Journal of Hospitality & Tourism Research (accepted – published OnlineFirst April 5, 2012 - Forthcoming articles published ahead of print).

2. Benou, P., Vassilakis, C. and Vrechopoulos, A. (2012) Context management for m-commerce applications: determinants, methodology and the role of marketing, Information Technology and Management, Vol. 13, Issue 2, pp. 91-111.

3. Vlachos, P. and Vrechopoulos, A. (2012) Consumer-Retailer Love and Attachment: Antecedents and Personality Moderators, Journal of Retailing and Consumer Services, Vol. 19, Issue 2, pp. 218-228.

4. Manganari, E., Siomkos, G., Rigopoulou, I. and Vrechopoulos, A. (2011) Virtual Store Layout Effects on Consumer Behaviour: Applying an Environmental Psychology Approach in the Online Travel Industry, Internet Research, Vol. 21, Issue 3, pp. 326-346.

5. Vlachos, P., Giaglis, G., Lee, I. and Vrechopoulos, P. (2011) Perceived Electronic Service Quality: Some Preliminary Results from a Cross-National Study in Mobile Internet Services, International Journal of Human Computer Interaction, Vol. 27, No. 3, pp. 217-244.

6. Vlachos, P., Vrechopoulos, A. & Pramatari, K. (2011) “Too Much of a Good Thing: Curvilinear Effects on the Evaluation of Services and the Mediating Role of Trust”, Journal of Services Marketing, Vol. 25, Issue 6, pp. 440 – 450.

7. Vrechopoulos, A. (2010) Who controls store atmosphere customization in electronic retailing? International Journal of Retail & Distribution Management, Vol. 38, Issue 7, pp. 518 – 537.

8. Krasonikolakis, I., Vrechopoulos, A. and Pouloudi, A. (2010) Defining, Applying and Customizing Store Atmosphere in Virtual Reality Commerce: Back to Basics? International Journal of E-Services and Mobile Applications, Vol. 3, Issue 2, pp. 59-72.

9. Vlachos, P., Theotokis, A., Pramatari, K. and Vrechopoulos. A. (2010) Consumer-Retailer Emotional Attachment: Some Antecedents and the Moderating Role of Attachment Anxiety, European Journal of Marketing, Vol. 44. Issue 9/10, pp. 1478-1499.

10. Vrechopoulos, A., Apostolou, K. and Koutsiouris, K. (2009) Virtual Reality Retailing on the Web: Emerging Consumer Behavioural Patterns, International Review of Retail, Distribution and Consumer Research, Vol. 19, Issue 5, pp. 469 – 482.

11. Vrechopoulos, A. and Atherinos, V. (2009) Web Banking Layout Effects on Consumer Behavioural Intentions, International Journal of Bank Marketing, Vol. 27, Issue 7 pp. 524-546.

12. Manganari, E., Siomkos, G. and Vrechopoulos, A. (2009) Store Atmosphere in Web Retailing, European Journal of Marketing, – Special Issue on E-Tailing, Vol. 43, No. 9/10, pp. 1140-1153.

13. Vlachos, P., Tsamakos, A., Vrechopoulos, A. and Avramidis, P. (2009) Corporate social responsibility: attributions, loyalty, and the mediating role of trust, Journal of the Academy of Marketing Science (JAMS), Vol. 37, Issue.2, June 2009, pp. 170-180.

14. Kevork, E. and Vrechopoulos, A. (2009) CRM LITERATURE: CONCEPTUAL AND FUNCTIONAL INSIGHTS BY KEYWORD ANALYSIS, Marketing Intelligence and Planning, Vol. 27, No.1, pp. 48-85.

15. Vlachos, P. and Vrechopoulos A. (2008) Determinants of Behavioral Intentions in the Mobile Internet Services Markets, Journal of Services Marketing, Vol. 22, Issue 4, pp. 280-291.

16. Kevork, E. and Vrechopoulos A. (2008) Research Insights in Customer Relationship Management: A Review of the Literature (2000 –2006), International Journal of Electronic Customer Relationship Management, Vol. 2, No. 4, pp. 376 – 417.

17. Kourouthanassis, P.E., Giaglis, G.M. and Vrechopoulos, A.P. (2007), Enhancing User Experience through Pervasive Information Systems: The Case of Pervasive Retailing, International Journal of Information Management, Vol. 27, Issue 5, pp. 319-335.

18. Vlachos, P., Vrechopoulos, A. and Pateli, A. (2006) Drawing Emerging Business Models for the Mobile Music Industry, Electronic Markets, Vol. 16, No.2, pp. 154-168.

19. Lekakos, G. and Vrechopoulos, A. (2006) Profiling Intended Users of Interactive and Personalized Digital TV Advertising Services in Greece, International Journal of Internet Marketing and Advertising, Vol. 3, No. 3, pp. 219-239.

20. Vrechopoulos, Α., Siomkos, G. and Doukidis, G. (2005) Consumer Attitudes towards Internet Shopping Adoption in Greece, Cultural Technology and Policy Journal, Vol. 1, Issue 1 (available online).

21. Vrechopoulos, Α. (2004) What should an Internet store look like? International Commerce Review – ECR Journal, Vol. 4, No. 2, pp. 42-49.

22. Vrechopoulos, A., O’Keefe, R., Doukidis, G. and Siomkos, G. (2004) Virtual Store Layout: An Experimental Comparison in the Context of Grocery Retail, Journal of Retailing, Vol. 80, Is. 1, pp. 13-22.

23. Vrechopoulos, A. (2004) Mass Customization Challenges in Internet Retailing through Information Management, International Journal of Information Management, Vol. 24, Issue 1, pp. 59-71.

24. Vrechopoulos, A., Pramataris, K., Doukidis, G. and Lekakos, G. (2003) An Internet Retailing Data Framework for Supporting Consumers and Business Processes, Information Systems Journal, Vol. 13, No. 4, pp. 353-373.

25. Vlachos, P., Vrechopoulos, A. and Doukidis, G. (2003) Exploring Consumer Attitudes towards Mobile Music Services, The International Journal on Media Management, Vol.5, No.2, pp. 138-148.

26. Vrechopoulos, A., Constantiou, I., Mylonopoulos, N., Sideris, I. and Doukidis, G. (2003) The Critical Role of Consumer Behavior Research in Mobile Commerce, International Journal of Mobile Communications, Vol.1, No.3, pp.329-340.

27. Vrechopoulos, A., Pramataris, K., Doukidis, G. and Lekakos, G. (2003) A User-Support Data Framework for Internet Retailing, International Journal of Innovation and Learning, Vol.1, No.1, pp.56-71.

28. Siomkos, G. and Vrechopoulos, A. (2002) Strategic Marketing Planning for Competitive Advantage in Electronic Commerce, International Journal of Services Technology and Management, Vol.3, No.1, pp.22-38.

29. Vrechopoulos, A. and Siomkos, G. (2002) Virtual Store Atmosphere in Non-Store Retailing, Journal of Internet Marketing, Vol.3, No.1. (online περιοδικό)

30. Vrechopoulos, A., Siomkos, G. and Doukidis, G. (2001) Internet Shopping Adoption by Greek Consumers, European Journal of Innovation Management, Vol.4, No.3, pp.142-152.

31. Pramatari, K, Vrechopoulos, A. and Doukidis, G. (2000) The Transformation of the Promotion Mix in the Virtual Retail Environment: An Initial Framework and Comparative Study, International Journal of New Product Development and Innovation Management, Vol.2, No.2, pp.163-178.

32. Vrechopoulos, A., Siomkos, G. and Doukidis, G. (2000) The Adoption of Internet Shopping by Electronic Retail Consumers in Greece: Some Preliminary Findings, Journal of Internet Banking and Commerce, Vol.5, No.2. (online περιοδικό)

33. Charles F. Hofacker (2012) On Research Methods on Interactive Marketing, Journal of Interactive Marketing, Vol. 26, Issue 1, pp. 1-3.

34. Journal of Retailing, Volume 88, Issue 2, Pages 308-322 (2012), Online Customer Experience in e-Retailing: An Empirical Model of Antecedents and Outcomes, by Susan Rose, Moira Clark, Phillip Samuel and Neil Hair.

35. Journal of Theoretical and Applied Electronic Commerce Research (2012) Special Issue on Qualitative Approaches to E-marketing and Online Consumer Behaviour, Vol. 7. No. 2. Guest Editors: Inma Rodríguez-Ardura1, Gerard Ryan, and Ulrike Gretzel.

36. Journal of Interactive Marketing, Volume 26, Issue 1, Pages 4-20 (February 2012), The (Real) World Is Not Enough: Motivational Drivers and User Behavior in Virtual Worlds, by Maik Eisenbeiss, Boris Blechschmidt, Klaus Backhaus, Philipp Alexander Freund.

37. Journal of Retailing, Volume 88, Issue 2, Pages 308-322 (2012), Online Customer Experience in e-Retailing: An Empirical Model of Antecedents and Outcomes, by Susan Rose, Moira Clark, Phillip Samuel and Neil Hair.

38. International Journal of Electronic Commerce, Volume 16, Number 2 (Winter 2011-2012), Special Issue: Social Commerce: A Research Framework for Social Commerce – Special Issue Guest Editors: Ting-Peng Liang and Efraim Turban.

39. Journal of Retailing, Volume 87, Issue 1, Pages 1-17 (March 2011), Does Online Information Drive Offline Revenues?: Only for Specific Products and Consumer Segments! by Koen Pauwels, Peter S.H. Leeflang, Marije L. Teerling, K.R. Eelko Huizingh

40. Journal of Interactive Marketing, Volume 25, Issue 2, Pages 85-94 (May 2011), The Role of Marketing in Social Media: How Online Consumer Reviews Evolve by Yubo Chen, Scott Fay and Qi Wang.

41. Journal of the Academy of Marketing Science, Volume 38, Number 5, Pages 634-653 (October 2010), The influence of C2C communications in online brand communities on customer purchase behavior by Mavis T. Adjei, Stephanie M. Noble and Charles H. Noble.

42. Journal of Business Research (2010) - Special Issue: Advances in Internet Consumer Behavior & Marketing Strategy, Volume 63, Issues 9–10, Pages 915-1110 (September–October 2010), Edited by Michel Laroche.

43. Journal of Marketing, Volume 70, Issue 4, Pages 19-36 (October 2006), The Influence of Avatars on Online Consumer Shopping Behavior by Holzwarth, Martin, Janiszewski, Chris and Neumann, Marcus M.

44. Journal of Business Research, Volume 57, Issue 7, Pages 681-803 – Special Issue (July 2004), Marketing on the web - behavioral, strategy and practices and public policy [Edited by A. Biswas and R. Krishnan].

45. Journal of Business Research, Volume 56, Issue 11, Pages 859-922 - Special Issue (November 2003), Strategy in e-marketing [Edited by D. Thompson].

46. Journal of the Academy of Marketing Science, Volume 30, No.4 – Special Issue (October 2002) [Editor: P. Rajan Varadarajan].

47. Journal of Marketing, Volume 75, Issue 2, Pages 93-108 (March 2011), Return on Interactivity: The Impact of Online Agents on Newcomer Adjustment by Clemens F. Köhler, Andrew J. Rohm, Ko de Ruyter and Martin Wetzels.

48. Michael Ahearne, Adam Rapp, Babu John Mariadoss, and Shankar Ganesam (2012) Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective, Journal of Personal Selling and Sales Management, Vol. 32, No. 1, pp. 117-129.

49. Determinants of effective SMS advertising: An experimental study Drosos, D., Giaglis, G., Lekakos, G., Kokkinaki F., Stavraki, M. Journal of Interactive Advertising. 2007. Forthcoming.

50. An empirical assesment of factors that influence the effectiveness of sms advertising. D. Drossos, G.M. Giaglis, and G. Lekakos. In Proceedings of the 40th Hawaii International Conference on System Sciences (HICSS), January 3-6 2007. To appear.

51. Investigating digital tv design issues: A usability test of interactive advertising. K. Vassilopoulou and Lekakos. G. In Proceedings of the 10th International Conference on Human-Computer Interaction, - 2003.

52. Delivering personalised advertisements in digital television: A methodology and empirical evaluation. G. Lekakos and G.M. Giaglis. In 2nd Workshop on Personalization in Future Television, pages 119-129, May 2002.

53. An integrated approach to interactive and personalized tv advertising. Giorgos Lekakos, Dimitris Papakyriakopoulos, and Konstantinos Chorianopoulos. In Workshop on Personalization in Future TV, 2001.

54. Advanced techniques for personalized advertising in a digital tv environment: The iMEDIA system Theodoros Bozios, Georgios Lekakos, Victoria Skoularidou, and Konstantinos Chorianopouloss. In Proceedings of the eBusiness and eWork Conference, 2001.

55. Personalized interactive TV advertising: The iMEDIA business model Pramataris K., Papakyriakopoulos D., Lekakos G., and Mylonopoulos N. Journal of Electronic Markets, 11(1):17-25, 2000. (Wein Journal Rating 2001: A)

56. The retail industry and digital marketing G.I. Doukidis and K.C. Pramataris. In UN Electronic Commerce Report. UN, 2000.

57. Interactive advertisement in a virtual retail environment: An auctioning-based mechanism for banner booking K.C. Pramataris, D. Papakyriakopoulos, G. Lekakos, and G.I. Doukidis. In Proceedings of the 13th International Bled Electronic Commerce Conference, June 19-21 2000, Bled, Slovenia.

58. Bellman, S., Murphy, J., Treleaven-Hassard, S., O’Farrell, J., Qiu, L. and Varan, D. (2013), Using Internet Behavior to Deliver Relevant Television Commercials, Journal of Interactive Marketing, Vol. 27, Issue 2, pp. 130-140.

59. Huang, J., Su S., Zhou, L. and Liu, X. and (2013) Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising, Journal of Interactive Marketing, Vol. 27, Issue 2, pp. 36-46.

60. Breuer, R. and Brettel, M. (2013) Short- and Long-term Effects of Online Advertising: Differences between New and Existing Customers, Journal of Interactive Marketing, Vol. 26, Issue 3, pp. 155-166.

61. JooWon Lee and Jae-Hyeon Ahn (2012) Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach, International Journal of Electronic Commerce, Volume 17, Number 1, pp. 119-138.

62. Shintaro Okazaki, Francisco José Molina and Morikazu Hirose (2012) Mobile advertising avoidance: exploring the role of ubiquity, Electronic Markets, Volume 22, Issue 3, pp 169-183.

63. International Journal of Electronic Commerce (2010) – Special Section “Service Science in Electronic Commerce”, by Indranil Bardhan, Haluk Demirkan, P.K. Kannan, and Robert J. Volume 14, Number 3.

64. Sam K. Hui, J. Jeffrey Inman, Yanliu Huang, Jacob Suher (2013) The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies, Journal of Marketing, Vol. 77, No. 2, pp. 1-16.

65. Tongxiao (Catherine) Zhang, Ritu Agarwal, and Henry C. Lucas, Jr. (2011) The Value of IT-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets, MIS Quarterly, Vol. 35, Issue 4, pp. 859-881

66. Viswanath Venkatesh, Susan A. Brown, and Hillol Bala (2013) Bridging the Qualitative-Quantitative Divide: Guidelines for Conducting Mixed Methods Research in Information Systems, MIS Quarterly, Vol. 37, Issue 1, pp. 21-54.

67. J. J. Po-An Hsieh, Arun Rai, Stacie Petter, and Ting Zhang (2012) Impact of User Satisfaction with Mandated CRM Use on Employee Service Quality, MIS Quarterly, Vol. 36, Issue 4, pp. 1065-1080

68. Peltier, J.W., Zahay, D. and Lehmann, D.R. (2013) Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance, Journal of Interactive Marketing, Vol. 27, Issue 2, pp. 1-13.

69. Shrihari Sridhar, Raji Srinivasan (2012) Social Influence Effects in Online Product Ratings, Journal of Marketing, Vol. 76, No. 5, pp. 70-88.

70. Wang, X., Yu, C. and Wei, W. (2013) Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework, Journal of Interactive Marketing, Vol. 26, Issue 4, pp. 198-208.

71. MIS Quarterly (2011), Special Issue: New Ventures in Virtual Worlds - Issues and Opinions, Special Issue Articles, Volume 35, Number 3.

72. Jifeng Luo, Sulin Ba, and Han Zhang (2012) The Effectiveness of Online Shopping Characteristics and Well-Designed Websites on Satisfaction, MIS Quarterly, Vol. 36, Issue 4, pp. 1131-1144